GLUCK+

WRITING / DESIGN / PRODUCTION

GLUCK+ is an architecture and construction firm based in New York City with a unique approach to creating buildings: Architect Led Design Build (ALDB). In this workflow, each architect is also a general contractor, seeing a project through from from design to completion. 

As part of a rebranding that updated the identity of the forty-year-old company (formerly Peter Gluck and Partners), the GLUCK+ objective was to communicate exactly what Architect Led Design Build is -- a unique approach that leads to unique and practical projects.

As in-house 'Visual Storyteller,' I worked with collaboratively with an invigoratingly creative team. Together we produced 20+ videos that now live on the GLUCK+ website, designed by Eddie Opara's team from Pentagram. Each videos hones in on either one aspect of ALDB, or profiles a particular project.