Embodied Carbon + Adaptive Reuse

Adaptive Reuse was a Thought Leadership campaign that focused on KPF’s expertise in re-using outmoded buildings rather than demolishing and building anew. Each short docu-style video provides an in-depth look at a case study, together amounting to the cross-section of Adaptive Reuse projects as an expertise. Every video takes the approach of setting up an architectural ‘problem’ in order to communicate KPF’s ingenious solution.

Research | Story Development | Directing + Shooting Interviews + Building Shoots | Sourcing + Licensing Archival + Support Material | Designing + Producing Diagrams + Motion Graphics | Shooting + Direction | Storyboarding + Directing 3D Animations | Graphic Design